About us

We are different because...

• We are an indulgent, aspirational yet fun-loving brand with an aim to enhance the lives of our consumers.
• Our products offer the most luxurious pamper experience at an affordable cost.
• We use the power of emotions and senses to capture our audience and encourage her to ‘be her best self.
• Our customer can personalise her experience by choosing a fragrance to best suit her mood, or how she wants to feel.
• Our skin-friendly bath and body formulations are enriched with natural extracts and are cruelty-free.
• We understand the uniqueness that our customers seek and offer her an experience that delivers on it’s promises.

Reasons to join our club

• We’re a modern & fresh new brand in bathing
• Our emotive fragrances offer consumers a highly-personalised experience
• We offer something new and innovative among a highly saturated fruity bath & body category
• We’re adaptable - our consumer can buy into more than one range based on her different moods
• Aspirational packaging with new formats
• We have a clear target audience and understand our consumers desires and needs
• We’re fashion and trend led, ensuring our designs and packaging are attractive and desirable to the consumer
• We’re social! And our social media and marketing strategies will help steer the success of the brand